Digital Marketer

Digital Marketer - 1

Details

Salary
GH₵ 2,000 - 3,000
Job Type
Full-time
Work Setup
Office
Job Posted By
Individual
Responsibilities
Plan, create and manage digital marketing campaigns across Facebook, Instagram and Google Ads. Manage Google Merchant Center and Shopping campaigns for Shopwice products. Create and maintain social media content calendars. Develop ad copy, campaign ideas and simple marketing creatives. Monitor campaign performance, leads, sales, traffic and conversions. Track and report metrics including CTR, CPC, CPA, ROAS and conversion rate. Optimize campaigns to improve performance and reduce advertising costs. Support SEO, keyword research and landing-page optimization. Promote products, categories, offers and seasonal campaigns. Work with the catalog, SEO and customer service teams on marketing activities. Research competitors, audiences and market trends. Prepare weekly marketing performance reports and recommendations.
Minimum Experience
less than 1 year
Requirements and Skills
Minimum 1 year of hands-on digital marketing experience. • HND/Diploma/Degree in Marketing, Business, Communications or a related field preferred; strong practical experience may substitute. • Experience with Meta Ads Manager, Facebook and Instagram marketing. • Working knowledge of Google Ads, Google Merchant Center and Google Shopping. • Basic knowledge of GA4, campaign reporting and metrics such as CTR, CPC, CPA, conversions and ROAS. • Good understanding of SEO, keyword research and basic on-page optimization. • Ability to create simple graphics with Canva and write clear marketing copy. • Experience with social media management, content planning, lead generation and campaign optimization. • Strong communication, analytical and problem-solving skills. • E-commerce or online retail experience is an advantage.
Minimum Qualification Requirements
Diploma or Degree in Marketing, Business, Communications, or a related field is preferred, while strong practical digital marketing experience can also be considered.

Digital Marketer Highlights

  • Digital Marketing Strategy: Digital marketers are responsible for planning, executing, and optimizing online advertising campaigns across various platforms like social media and search engines. They focus on driving traffic, generating leads, and increasing sales through data-driven strategies.
  • Key Platforms & Tools: Proficiency in platforms such as Meta Ads Manager (Facebook/Instagram) and Google Ads is essential. Familiarity with Google Merchant Center, Google Shopping, and analytics tools like GA4 is also crucial for campaign management and performance tracking.
  • Performance Analysis & Optimization: A core aspect of the role involves monitoring key metrics like CTR, CPC, CPA, and ROAS. Marketers use this data to identify trends, optimize campaigns for better performance, and reduce advertising costs.
  • Content Creation & SEO Support: Digital marketers often develop ad copy, campaign ideas, and basic visual creatives. They may also support SEO efforts through keyword research and landing page optimization to enhance online visibility.
  • E-commerce Focus: Experience in e-commerce or online retail is highly valued, as digital marketers play a key role in promoting products, categories, and special offers to drive online sales and customer engagement.
  • Career Entry & Growth: This role is often suitable for individuals with less than a year of experience, offering a pathway to develop skills in a dynamic field. Continuous learning and adaptation to new digital trends are vital for career progression.

Description

• Seeking a creative and analytical Digital Marketer to enhance online visibility, customer reach, and sales. • Responsibilities include managing digital advertising campaigns (Facebook, Instagram, Google Ads), social media content, Google Merchant Center, and basic SEO. • Monitor campaign performance, track key metrics (CTR, CPC, CPA, ROAS), and optimize for improved results and reduced costs. • Develop ad copy, campaign ideas, and simple marketing creatives. • Requires minimum 1 year of hands-on digital marketing experience. • HND/Diploma/Degree in Marketing, Business, or Communications preferred; strong practical experience is acceptable. • Experience with Meta Ads Manager, Google Ads, and Google Merchant Center is essential. • Role is office-based in Adabraka, full-time, with a salary range of GH₵ 2,000 - 3,000.

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